Troupe uses AI to analyze your messaging across all go-to-market touchpoints—so you can unlock new opportunities, maximize effectiveness, and drive more revenue from your story.
Make a positive impact on: validating which messaging most influences pipeline, optimizing content by pipeline stage, improving sales enablement, out-messaging the competition, and maximizing your ROI from GTM investments.
Make sure your story is working as hard as you are. Troupe shows you which messages and assets are influencing deals at each stage of the pipeline—helping you double down on what drives conversions and identify gaps across teams, accounts, and reps.
Inconsistent messaging is a symptom of lack of confidence in the story – so it’s important to have data that shows the relationship of messaging alignment to pipeline influence. With Troupe:
Discover the “hidden gems” or unfavorable rogue messaging in your team's conversations. Troupe surfaces effective, off-script messages that win deals, so you can decide whether to adopt them more broadly, as well as the missteps so you can course-correct through coaching and training.
In a typical Series B company, 200+ verbal interactions happen every month, a volume that’s hard for any human to review to understand what’s happening that needs attention.
Stand out where it counts. Troupe compares your messaging to competitors’ content, flags competitive mentions in deals, and helps your team sharpen differentiation—so they can confidently handle objections, position your value, and win more competitive opportunities.
Troupe makes it easier to understand how your messaging stacks up to the competitive landscape.
Stop guessing which content works or relying on opinions. Troupe identifies your highest-impact assets, flags what needs a refresh, and helps you retire what's no longer relevant—ensuring your content aligns with your most current story and maximizes stage-to-stage conversions.
Not all content is created equal—or lasts forever. Troupe shows you which assets influence sales stage conversions, so you can prioritize updates.
Your sales team is your front line. Troupe helps you pinpoint where messaging isn’t sticking—then gives your team in-the-moment guidance to improve their delivery and win more deals. From onboarding to ongoing enablement, ensure every rep is telling the right story at the right time.
Onboarding is just the beginning—ongoing checks ensure your messaging training sticks in real conversations.
Don’t just execute—execute smarter. Troupe ensures your campaigns, generative AI content, and BDR efforts align with your best story. Get data-driven insights on messaging impact beyond vanity metrics, so you can scale programs, teams, and content that truly drive growth.
Campaigns and first-call discussions are only as strong as the story behind them. Troupe ensures your messaging is aligned and effective.
