Your Story is Being Told Everywhere
Your Story is Being Told Everywhere
Messaging Attribution to Make Sure Your Story is Winning.
Troupe is your central hub that uses powerful AI analysis and co-piloting help to evaluate messaging performance, navigate your messaging, and pinpoint what converts and drives deals.
- •Compiles and analyzes messaging alignment and effectiveness
- •Looks across all touchpoints and content, at every stage
- •Surfaces new ideas and what needs attention
- •Replaces opinions with measurable data and trackable KPIs
Pinpoint and Scale-Up Your Most-Winning Story
Where Can Troupe Help You?
Troupe analyzes real market signals and surfaces the data and recommendations to refine, execute, and scale-up your story – increasing the ROI on all go-to-market efforts.
Discover
You'll see AI-generated Insights the moment you log in that reveal where your messaging is working best – even if it's gone ‘rogue.’ Set up Watchlists to track specific messages, teams, and goals.
Adopt & Align
Show the evidence that builds confidence in messaging and content, so teams are consistent and effective. Close gaps in training and enablement faster. Hone in on objections and at-risk deals.
Adjust & Amplify
Use messaging metrics to adjust and scale-up campaigns, content, and sales strategies as you respond to market and buyer signals sooner. Optimize messaging for deal types, sales stage, and personas.
Who we help
Coordinate Story Performance Across Go-To-Market
All go-to-market investments get more ROI with Troupe, because your messaging story underpins all of it. Not only do you get a shared, global picture of what's working, different GTM stakeholders gain messaging insights that matter for their specific role.
Marketing
With the power of AI to measure messaging performance across the full journey, Marketing leaders and Product Marketing move beyond guesswork to data-backed inputs. They use that evidence to increase alignment, adoption, conversions, and win rate. Plus: Get a defensible number for what messaging contributes to pipeline and revenue.
Revenue and Sales
CROs, sales managers, RevOps, and sales enablement pinpoint the messages and content that remove friction and improve wins. Sharpen stage- and persona-specific messaging. See where messaging can help specific deals at risk, unblock objections, and upskill reps.
Product
Track how product messaging is used in the field, what's landing with prospects vs. existing customers, and where it needs improvement — with insights drawn from calls, content, and pipeline data. Monitor new feature messaging, sentiment, and objection handling.
Customer Success
Ensure you align post-sale messaging with the rest of the GTM org — while also knowing where the story needs to vary in a way that matters to customers. Distinguish customer vs. prospect messaging patterns when it comes to objections, sentiment, and which messages convert and win.
"Today, we invest millions in paid ads, content, people & gobs of tools, yet with all of that… We still cannot actually measure whether what we're saying is working, or if it's even being used. Troupe is a game changer."
Benefits
Messaging Becomes Your Most Efficient Growth Lever
Because your messaging is used nearly everywhere, lifting its impact is a force multiplier.
Find which messages improve conversions at every stage of the journey.
Reduce sales cycle length, competitive losses, pushed or stalled deals, and churn.
Get more ROI out of your GTM investments and teams by scaling what's most effective.
Use data on top-performing messaging and sales storytellers to improve win rates.
Frequently asked questions
- What does Troupe measure?
- Is Troupe just for Marketing? Who uses it?
- How is Troupe making decisions about messaging alignment?
- How does Troupe get all the content it analyzes? Do I have to manually upload anything? Also, can Troupe help me create content?
- How does Troupe differ from using my own LLM?
- How exactly does Troupe use AI?
- There are a lot of Marketing and Sales tools out there, such as transcription tools, sales enablement, conversational intelligence, and competitive intelligence. What can I get from Troupe that I can't get from these other solutions?
- Other tools tell me which assets or campaigns link to deals. How is Troupe different?
- We just refreshed our messaging and want to roll it out. How quickly can Troupe show if it's working?
- What is a Messaging Watchlist in Troupe?
- Does Troupe mingle my company's data with other company's data for training purposes?
- How does Troupe track Objections and which responses are effective?
- What is Troupe's pricing? How much does it cost?
- Why is it called Troupe?
- Is Troupe SOC2 certified?
- We just went through a messaging refresh — how quickly can Troupe show if it's working?
- What is a Messaging Watchlist in Troupe?
- How does Troupe track objections and rep responses?